Case Studies

Sky Sports Living for Sport Student of the Year Awards 2010 Bookmark and Share

Sky Sports Living for Sport...

8th Aug 2011

Sky Sports Living for Sport (SSLfS), delivered in partnership with the Youth Sport Trust, is a...

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Sussex Business Awards 2010 Bookmark and Share

Sussex Business Awards 2010

25th Jul 2011

  Designed to celebrate business excellence across Sussex, the Sussex Business Awards...

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West Coast Energy - one of the UK’s leading independent onshore wind energy developers Bookmark and Share

West Coast Energy - one of...

18th Jul 2011

  West Coast Energy is one of the UK’s leading independent onshore wind energy...

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Britain's Oldest Cinema Bookmark and Share

Britain's Oldest Cinema

1st Nov 2010

  The Duke of York’s cinema in Brighton is the oldest, continuously-operating...

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Platform A Bookmark and Share

Platform A

26th Oct 2010

Following an intensive acquisition spree, AOL had consolidated its entire portfolio of online...

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Samsung Bookmark and Share

Samsung

10th Mar 2010

  Samsung is a globally recognised as a leading manufacturer of LCD TVs, which fuse...

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Sky Sports Living for Sport Student of the Year Awards 2010

Sky Sports Living for Sport (SSLfS), delivered in partnership with the Youth Sport Trust, is a free initiative that uses sport to motivate and inspire young people to be the best they can be.

In order to raise greater awareness of the initiative and encourage more schools to take part, Midnight recommended that a national awards scheme be developed - Student of the Year Awards 2010.

The Awards encouraged schools from across the UK to nominate pupils who have participated in the SSLfS initiative whose personal stories reflect how powerful a tool sport can be in encouraging young people to be the best they can be across all areas of life.

Olympic gold medal winning sprinter and Sky Sports Living for Sport Ambassador, Darren Campbell, lead the judging panel to decide the twelve regional finalists and overall UK winner.

Midnight’s challenge was to deliver a high profile in the regional, education and sports media in order to encourage even more schools to register.

Results

  • A total of 178 positive coverage hits
  • A total of 29x interviews
  • A circulation hit of 59m
  • An AVE total of £341k
  • A 29% increase in schools registering for the scheme

Additionally, the Awards have been deemed a great success and will be held again in 2011, this time with an additional award for the Teacher of the Year and managed by Midnight once more.