Case Studies
West Coast Energy
18th Jul 2011West Coast Energy is one of the UK’s leading independent onshore wind energy developers,...
Britain's Oldest Cinema
1st Nov 2010The Duke of York’s cinema in Brighton is the oldest, continuously-operating...
Platform A
26th Oct 2010Following an intensive acquisition spree, AOL had consolidated its entire portfolio of online...
Samsung
10th Mar 2010Samsung is a globally recognised as a leading manufacturer of LCD TVs, which fuse...
Notting Hill Carnival
10th Mar 2010The Challenge Midnight worked with Notting Hill Carnival for three years and helped deliver...
Fujifilm UK Ltd
10th Mar 2010Fujifilm is a company at the vanguard of digital camera technology, having maintained...
Startups Awards 2012
Midnight Communications was appointed by Crimson Publishing in June 2012 to devise and implement a PR campaign focused on raising awareness of the Startups Awards 2012. Organised by Startups.co.uk, the UK’s biggest independent new business resource, the Awards recognise the success of Britain’s newest businesses. The main focus of the PR campaign was to increase entry numbers and to focus activity on the finalists and winners.
Midnight created a comprehensive nationwide media relations campaign to run in line with Awards scheme from the launch in June to the ceremony in December, broken down into separate phases. PR tactics included providing a full press office function and drafting proactive and reactive press releases to generate brand awareness in national, regional and specialist trade media. Vertical media opportunities were also explored for each of the finalists.
In addition, Midnight conducted extensive media outreach and facilitating interviews for key publications. In addition to this, Midnight used its social media expertise to implement an Awards social media strategy on the existing Startups.co.uk twitter feed.
Results
- 74% increase in entries on the previous year
- Doubled expected targets
- Generated 221 pieces of editorial secured across print and online publications
- A perceived editorial value (PEV) of £39K
- A total of 323 Startups Awards mentions
- A national profile of the overall winner was secured on the MailOnline
