Midnight was appointed by Coffin Mew Solicitors in September 2016.
Our campaign includes reactionary comment to the breaking news agenda with comments from key spokespeople as well as feature contributions and by-lined articles in targeted sector and trade titles. At all times, the campaign is underpinned by a continuous stream of firm news in the regional and legal press to keep the firm front of mind within its target audiences.
The campaign objectives are:
- Position Coffin Mew as the leading provider of private client services in the South East.
- Raise awareness of Coffin Mew’s brand and products in the South East, nationally and within selected sectors.
- Grow the firm’s profile in corporate and commercial sectors.
- Communicate the firm’s sector specialisms in Enterprise, HNWI, Technology and Real Estate.
- Grow Coffin Mews’ share of voice against competitors.
- Position Coffin Mew amongst potential employees as the legal employer of choice.
Over the last year, Midnight has secured:
- Over 500 items of coverage
- Over 15% coverage in national or top tier titles
- Potential audience reach of over almost 500m
- Coverage in almost every national newspaper as well as top tier titles such as ITPro, People Management, Construction Manager and Computer Weekly.