PR has changed.

It is no longer a two dimensional activity based solely around the distribution of press releases.  Today, any successful campaign requires the use of one or more social media techniques.

Brands large and small are actively incorporating social media into their marketing strategies and are looking for experts to provide them with advice.

Social media tactics should not be considered as replacement for traditional media relations, but rather a natural and complementary channel through which the reach of your PR can be extended and enhanced.

And that is why you need a company which is expert in both.  Thanks to our many years of experience in the online world we understand the social web – and we should do. We have blazed a trail for the last fifteen years as the first PR company in the UK to specialise in this area.

Midnight campaigns are proactive, reactive and, above all, interactive ensuring that all elements of the social media and marketing mix are utilised in the most complementary and effective manner.

Social media is all about content – be that a piece of video discussing or demonstrating a new piece of technology or service, a podcast, a webinar, a report or research project or a case study.  

Midnight can guide you through the intricacies of identifying the right way to distribute your content to the right audience and how to maximise social media channels, be that a blog or established tools such as Twitter, LinkedIn or Facebook.  

There are also many new channels such as Vimeo, slide-share and Prezi that provide us with the opportunity to further organise interactive communities of followers and customers around your brand, service or company.