Midnight was approached by Las Iguanas when they planned to open a new branch at the Brighton Marina.
The restaurant chain had a set budget which Midnight was tasked with maximizing, combining a PR launch with a spreads of advertising and radio across local titles.
The launch event would be a sit down dinner offering the opportunity to try a range of delights from the menu and with cocktails to accompany.
The evening was a great success with representatives from 16 Sussex titles attending.
“It was an absolute pleasure working with Midnight Communications. They understood the brief perfectly and the event was an absolute success. I would highly recommend working with them and would happily do so again..!”