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Coremetrics
Coremetrics, the global online business and marketing optimisation company, had been operating in Europe for two years.
Midnight examined Coremetrics media penetration in comparison to competitors identified hot market issues, gaps in existing PR strategy and identified off and online key industry influencers across UK, French and German markets.
Midnight created a thought leadership strategy to build Coremetrics market leading credentials and position spokespeople as industry experts. This was reinforced with a bespoke customer reference programme, designed to provide a steady flow of client testimonials which highlighted the benefits of Coremetrics technology and support lead generation activity.
Results
- Within just eight months, Midnight's pan-European campaign had made a significant impact.
- In France and Germany, where Coremetrics had previously had no media visibility, coverage was achieved across marketing, IT and business media including 114 pieces of coverage in Germany.
- Secured Coremetrics a 49 per cent dominant media share of voice against competitors.
- Delivered positive brand associations through coverage on trade association websites, including retail trade body the IMRG and the Internet Advertising Bureau.
