The team will be headed by Midnight’s head of technology, Lloyd Gofton who will report directly to MD at Greenlight, Warren Cowan. The brief is to use exclusive stories and expert Greenlight commentators to achieve trade and national media coverage.
Warren Cowan, MD at Greenlight said: “We were looking for a PR partner that had an excellent understanding of the SEM market, coupled with quality media contacts and creativity - Midnight offered all of this and hit the ground running. They arrived at the pitch having secured comment in our key title and we’ve had great customer feedback about subsequent coverage.”
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