The UK team will be headed up by Lloyd Gofton, Midnight’s head of technology and digital media, who will report directly to Vividas’ CEO, Richard Collins.
Richard Collins, CEO of Vividas, comments: “We selected Midnight as the lead agency for our PR campaign because of their enthusiasm for the technology, strong cross-sector contacts and proven ability to deliver results.”
Lloyd Gofton, head of technology at Midnight, comments: “The simplicity, quality and convenience of the Vividas technology paves the way forward for online video content. Seeing really is believing in this instance, and we were hooked immediately. We’re positive Vividas will make a real impact on the video-streaming market, beginning with an exciting series of launches over the next few months.”
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