www.lookfantastic.com
Lookfantastic,the UK’s busiest online hair and beauty portal, has appointed Midnight Communications to support the launch of several of their salons across the South East. Currently operating under Crowns Hair & Beauty, the new salons will be re-branded as new Lookfantastic luxury hair & beauty salons.
Midnight’s role will be to provide consultancy and PR in the rollout of the new re-branded shops - targeting national and local media and organising launches.
Lookfantastic is already a well-established brand with strong ties to many luxury hair and beauty labels including Redken, Kérastase and Dermalogica. Lookfantastic.com is the biggest online provider of hair care products in UK, consequently Midnight will focus on taking this brand to the high street – from clicks to bricks!
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