In addition, Midnight will promote the local Lookfantastic business success story with a view to taking the brand to a national level.
Tara O’Brien, senior consultant of the lifestyle and events division at Midnight Communications, will lead the Lookfantastic team. Tara said: “It’s a pleasure to be able to handle the campaign for such an established Hair & Beauty brand. The lifestyle team at Midnight is experienced in working with large brands such as Fujifilm digital cameras, Grand Designs Live and TucTuc Ltd – this knowledge and expertise will be utilised to form the backbone of this project.”
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