Midnight was selected on the basis of its expertise in delivering effective product-based consumer campaigns.
Both campaigns will focus on maintaining a regular flow of exposure for DYMO LabelWriter and CardScan across the UK within key consumer, regional and national titles, through media relations and product reviews. The DYMO LabelWriter campaign will initially focus on supporting the brand’s ‘Golden Ticket’ promotion, which has been devised to celebrate the brand’s 50th anniversary, whereas the CardScan campaign will largely concentrate on securing product reviews within target media.
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