Tara O’Brien, Head of Lifestyle & Events at Midnight Communications, will lead the CardScan and Dymo team. Tara said: “Winning the Dymo and CardScan campaigns is testament to the specialist knowledge and expertise of Midnight’s lifestyle division. The team will draw on their experience from working with Fujifilm digital cameras and other mobile handset manufacturers such as Elle GlamPhone and VK Phones.”
Adam Caerlewy-Smith, Brand Manager of Sanford Brands said: “Midnight’s understanding of how Dymo and CardScan products can appeal to a cross section of media is impressive. We’re really looking forward to working with Midnight to achieve targeted coverage over the next eight months.”
The campaign commences immediately.
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