Brian Rickerby, joint managing director of energyTEAM, believes senior decision makers would willingly play a greater role in energy management if they were fully aware of the implications for their bottom line. He comments: “An energy management policy isn’t just a nice to have or a means to silence ‘green’ critics. In fact, it represents one of the easiest ways to reduce costs while enhancing an organisation’s environmental credentials. We believe PR will allow us to communicate this message directly to boardroom level personnel.”
Tor Goldfield, head of professional services at Midnight Communications, is leading the energyTEAM campaign. She adds: “The issue of energy usage literally gets hotter by the day, and the media is hungry for expert comment that sheds light on how businesses can help to reduce the UK’s global impact. Indeed, it is hard to pick up a newspaper nowadays without coming across an article that relates to energy consumption and reduction, creating the perfect media climate in which to discuss energyTEAM’s holistic energy approach.”
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