Commenting on her new role, Sarah says: “It is a great privilege for me to take responsibility for the day-to-day running of a company such as Midnight and to have the opportunity to lead a team of passionate and switched on people. Caraline will be a hard act to follow but I couldn’t wish for a better teacher.
“One of the reasons for Midnight’s success has been its ability to constantly re-invent itself and I am proud to have the opportunity to place my own special stamp on an already successful company. I have a few plans up my sleeve!”
Midnight Communications is an excellent example of how an industry leading company can succeed even though it is located outside its traditional London base. When the company was first established in 1995 it was the first to ever specialise in digital media. Today, it is hard to find a PR company that does not use the techniques which Midnight pioneered.
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