The overriding objective for all three events in 2007 is to maximise media exposure for each show amongst target audiences, with the expectation that this will increase attendance figures on 2006 in line with the overall marketing strategy.
Midnight will work closely with media partners, key sponsors and stakeholders to develop a campaign to build and strengthen the Grand Designs Live brand, as well as creating the tools for successful launch of Property Ladder Live.
Speaking at last year’s Grand Designs Live (ExCeL London), Kevin McCloud, presenter of Channel 4’s Grand Designs, commented: “Midnight has a great reputation for its event work. This year’s PR team have created an enjoyable environment – it’s been surprisingly un-stressful for me. I’ve had a great time.”
| |
