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Coremetrics appoints Midnight
Midnight has been appointed by Coremetrics, the leading provider of digital marketing optimisation solutions, following a four-way pitch. The pan-European, multi-platform PR campaign will target online and traditional media channels, with a particular focus on key influencers in the digital marketing community. Educating business decision makers about the benefits of web analytics and how it can help acquire customers, increase click through and conversion rates, will be at the core of the campaign.

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