Midnight is developing an impressive portfolio of expertise in the exhibitions industry. It has recently completed work on its fifth show for Grand Designs Live which ran over nine days at ExCeL London. The meticulously targeted PR campaign attracted over 100,000 visitors - a first for an exhibition of this kind.
The event was a complemented by a major peak-time TV show for Channel 4 (Grand Designs Live and Grand Designs Today) was also broadcast in and around the exhibition - amassing 11 hours of live coverage from ExCeL London. This partnership led to a further strengthening of the Grand Designs brand and ensured that the exhibition and TV show gained mutually beneficial exposure.
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