Video Content Agency based in Brighton and London
The last year has been explosive for video, with handheld devices transforming the way people watch content online and networks facilitating swift, seamless streaming.
There is an enormous appetite for good visual content among journalists and consumers alike, with YouTube receiving over one billion unique visitors each month and newspapers incorporating dedicated video sections in their websites. One in three Britons view at least one online video a week, a weekly audience of 20 million in the UK alone.
Midnight’s pro-equipped content team specialises in filming and editing small events, client case studies, training videos, interviews, adverts and other projects.
Midnight then disseminates completed productions via social media platforms such as Facebook and YouTube to boost clients’ followings, generate discussion and brand engagement online, as well as using key words and phrases to drive traffic to their websites.
The team also solicits video content to relevant journalists where appropriate as part of a cohesive, comprehensive, overarching PR strategy.
With video content accounting for more than half of all mobile data traffic and expected to increase to 60% over the next three years, it has become essential to content marketing and businesses that fail to include it in their promotional strategies do so at their own risk.