Travel & Tourism PR Agency
Today’s travellers are media savvy, plugged-in digitally and in control of their decisions about where and how to travel whether they are planning a family holiday, weekend away or business trip.
To attract customers, destinations and travel companies must be highly visible and actively convey a narrative about their product or experience – so people can imagine themselves visiting!
Travel PR companies such as Midnight are effective story-tellers and use the media to generate publicity. We have the experience, skills and tools to reach and appeal to travellers; whoever they are, wherever they are going and whatever they read.
Our Travel PR Services
Tailored to suit individual clients and their specific objectives, Midnight’s travel PR campaigns typically comprise a blend of the following services:
- PR strategy
- Brand values and messaging
- Media relations
- Content creation (e.g. blogs, articles and press releases)
- Crisis handling
- Short and long-form film (filming, editing, production)
- Celebrity talent sourcing
- Product launches
- Event organisation, management and promotion (e.g. press trips)
- Digital marketing: SEO, social media, email marketing etc.
- Website maintenance (e.g. updating news pages)
Over the last 20 years, Midnight has forged lasting relationships with key journalists and influencers in the travel sector and has become a ‘go to’ contact for news, events, photo stories and assistance with travel editorial features.
"Their work has proven the true value of PR, by achieving regular national and specialist press and media coverage which I believe firmly has been a major driver of our year-on-year visitor number increases."
Who We Work For
Our expert team has extensive experience, devising and implementing travel PR campaigns for:
- Tourism organisations
- Hotels and resorts
- Travel companies (including tour operators and agencies)
- Tourist attractions
Most recently we organised an international conference in London for members of Public Relations Boutiques International, a global network of boutique PR firms, which included speakers and visits to the House of Lords and the BBC.
We also organised, promoted and managed successful launch events for Hotel du Vin Brighton’s new bistro and Las Iguanas’ latest restaurant at Brighton Marina. Both were packed full of local residents and businesspeople, not to mention journalists.
"We’ve been delighted with the coverage that Midnight has produced for the launch of our world first installation Jurassic Seas. The service they have provided has been professional, friendly, and above all, they’ve been fun to work with – whilst delivering results beyond our expectations!"
Sea Life Brighton
We began work on this campaign in 2013. Over the last twelve months we have secured nearly 1,000 editorial placements in national, regional, broadcast and specialist media.
These include The Times, Sunday & Daily Mirror and Daily Telegraph, Waitrose Weekend, People’s Friend, Travel GBI, Group Leisure, Travel Bulletin and Group Travel Organiser, BBC Radio Sussex, BBC Radio Surrey, TalkRadio and Great British Castles on Channel 5.
This activity helped to attract 176k visitors (five per cent up on last year), of which 24 per cent were repeat visits. In 2016 there were a record number of visitors attending on a single day (2,000 for the Saturday of the International Jousting and Medieval Tournament). On social media, we have built Arundel Castle’s following to nearly 5,000 on Facebook and more than 3,200 on Twitter.
In 2015 Midnight won ‘Best, Arts, Culture or Sport Campaign: Gold’ at the Chartered Institute of PR (CIPR) Awards for our work with Arundel Castle. You can read the full case study here.
Sea Life Brighton
Midnight also works with Sea Life Brighton and most recently managed the launch of the new Claws exhibition at the aquarium with 183 attendees from the media and representatives from Brighton businesses.
Midnight has secured extensive coverage across the UK in print, broadcast and online, with regular features on ITV Meridian as well as coverage in The Guardian, Sunday Mirror, Daily Express, Fabulous Magazine and Women’s Weekly to name a few.
The campaign is a great example of PR driving sales. In 2015, we managed the launch of the Jurassic Seas exhibition at the aquarium.
During the four-month campaign we generated extensive coverage across the UK, organised two successful launch events. This helped achieve record visitor numbers in a traditionally slow month, February, with a 33% increase on 2013 and 27% up on target.
For this work, we won ‘Best Consumer Relations Campaign: Gold’ at the 2015 CIPR Pride Awards. Find out more here.
Midnight was appointed by internationally renowned waffle bakery, Wafflemeister, to manage a press event to open its first UK store outside of London.
The event was attended by over 20 food journalists and bloggers who enjoyed a variety of mouth-watering and autenic Belgian Liège waffles.
In addition to the press event Midnight also managed Wafflemeister’s social media, secured media partnerships and organised regular competitions.
Midnight was approached by Las Iguanas when they planned to open a new branch at the Brighton Marina. The restaurant chain had a set budget which Midnight was tasked with maximizing, combining a PR launch with a spreads of advertising and radio across local titles.
The launch event would be a sit down dinner offering the opportunity to try a range of delights from the menu and with cocktails to accompany. The evening was a great success with representatives from 16 Sussex titles attending.
Hotel du Vin Brighton
Midnight was appointed by Hotel du Vin, an award-winning luxury hotel, to manage an event for the unveiling of its renovated bistro.
Located in the heart of the Brighton’s lanes, the hotel welcomed over 200 guests who were amongst the first to view the dining bistro whilst enjoying endless champagne and sampling the sumptuous cuisine.
PR Boutiques International
As members of the PR Boutiques International, Midnight hosted the 2015 conference in London in June 2015. Staged for the first time on European soil, the four-day event was attended by delegates from across the globe.
The conference delivered a packed agenda with networking and social activities, alongside a detailed speaker schedule.