Midnight was appointed to organise and manage a press launch event to unveil Wafflemeister’s first UK store outside London on Brighton’s busy West Street.


  • 15 press attendees who sampled a range of tasty treats from the menu and met Franchise Owners Roland and Tony Blell, as well as Zoya Winspear, Operations & Franchise Manager of Wafflemeister.
  • Press coverage in key regional titles The Argus, Absolute, on Juice 107.2 and on food blogs Flavour Seeker and Food, Booze and Reviews.
  • From a standing start, over 100 Facebook fans and over 115 Twitter followers achieved.
  • Over 1,200 views of the Facebook post regarding the launch.

“Just wanted to thank you once again for the great opening and the efforts you made…!”