Midnight was appointed to organise and manage a press launch event to unveil Wafflemeister’s first UK store outside London on Brighton’s busy West Street.
- 15 press attendees who sampled a range of tasty treats from the menu and met Franchise Owners Roland and Tony Blell, as well as Zoya Winspear, Operations & Franchise Manager of Wafflemeister.
- Press coverage in key regional titles The Argus, Absolute, on Juice 107.2 and on food blogs Flavour Seeker and Food, Booze and Reviews.
- From a standing start, over 100 Facebook fans and over 115 Twitter followers achieved.
- Over 1,200 views of the Facebook post regarding the launch.
“Just wanted to thank you once again for the great opening and the efforts you made…!”