BRITA Vivreau is a global leader in purified drinking water systems. Midnight was tasked with raising awareness of BRITA Vivreau’s brand and products within target business media.
Raise awareness of Vivreau’s brand and products within hospitality, facilities management, build and education press.
Position Vivreau as the leading provider of environmentally-responsible water systems
Challenge the assumption that water chillers are the best solution.
Craft creative media angles regarding BRITA Vivreau’s company news, exhibition attendance and products
Negotiate and secure media partnerships with top tier sector titles
Create written and video case studies from BRITA Vivreau clients in multiple sectors
Secure by-lined articles and feature contributions in relevant top tier titles
- 96 items of coverage 2017 (20% increase on 2016)
- Reached 2.5m (26% increase)
- 71%of coverage in top tier titles
- Negotiated media partnerships in Architects Choice, Tomorrow’s FM, Wildfire Publishing, FMJ
- Created five case studies including three videos
- Won ‘Best Use of Video for Business’ at the Sussex Digital Awards for the Swan at Streatley testimonial video.