Coffin Mew
Overview
Midnight was given a remit to grow the firm’s profile through a concerted programme of media relations, to help grow its appeal to M&A suitors and support the goal of increasing turnover to £20m by 2020.
Campaign objectives
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Raise awareness of and preference for Coffin Mew’s brand and products in the South, nationally and within selected vertical markets.
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Communicate the firm’s sector specialisms key sector areas
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Drive regional awareness within the firm’s office locations.
Our approach
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Raise the profile of Coffin Mew nationally with regular comments on identified topics within the national news agenda.
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Communicate the firm’s sector expertise with by-lined articles and feature contributions in targeted top tier titles.
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Underpin national campaign with with key messaging, news and CSR activity to reach potential clients within the locale of each of the firm’s offices.
Results
- Our campaign reached over 766m, delivering 377 items of coverage between June 2017 and June 2018
- Exceeded targets by 50 per cent.
- Almost two-thirds (62 per cent) of coverage was secured in top tier titles
- 30 items of coverage per month on average
- The increased profile supported a successful merger with Charles, Lucas & Marshall in March 2017, and in 2018 the firm announced a 30 per cent growth in turnover – well above target.
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