First Base
Overview
Midnight was appointed to support First Base’s public consultation programme with a proactive local PR campaign in support of its planning application for the former AMEX House site on Edward Street.
Campaign objectives
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Raise awareness of the development plans within identified target audiences including local residents and key stakeholders
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Communicate details of the public consultation process
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Secure positive stories in the regional press regarding the development plans
Our approach
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PR support for three public consultation events
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Organisation and management of press briefings and interviews
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Media outreach around key initiatives such as Brighton’s first ‘City Tree’ to combat poor air quality
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Proposal of opportunities for First Base to participate in or sponsor local events
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Extensive liaison with partners and local stakeholders to organise a charity Sunday roast to help combat social isolation in the Queen’s Park area
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Local networking and stakeholder management
Results
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Brighton & Hove Council granted planning consent for the development in July 2018.
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73 items of coverage published between Oct 2017 – Jul 2018 inclusive.
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Total potential audience reach of over 107m.
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Four items of broadcast coverage on local radio and TV stations BBC Radio Sussex, Juice 107.2, Heart Sussex and Latest TV.
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Regular coverage in local papers The Argus and Brighton & Hove Independent
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Midnight appointed to conduct a PR campaign to support the ongoing community engagement programme, as well as a wider brief to promote the sale of the residential and office units.
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