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Checkatrade.com, which provides access to over 10,600 qualified, vetted and monitored tradespeople through its website, is putting its money on Crawley Town Football Club after agreeing an exclusive five year sponsorship partnership with the League One team.

Checkatrade.com, which provides access to over 10,600 qualified, vetted and monitored tradespeople through its website, is putting its money on Crawley Town Football Club after agreeing an exclusive five year sponsorship partnership with the League One team.

As part of the deal, from September 1st the club will rename its 6,000 capacity ground ‘The Checkatrade.com Stadium’ and the East Stand ‘The Checkatrade.com Stand’. It will fly the firm’s logo on player training shirts, its stadium and electronic scoreboard, match day programmes and billboards all around the pitch.

At televised games Crawley Town FC will even project the Checkatrade.com emblem directly onto the playing field for broadcast exposure (subject to broadcaster approval and capability).

“We are driving forward with a high profile national marketing campaign, sponsoring major TV shows such as Cowboy Builders, ITV’s The Americans and All Star Family Fortunes, but promoting ourselves locally and supporting the community in the process is important too,” commented Checkatrade.com MD Kevin Byrne. “We chose Crawley Town FC because it is a strong up and coming team and Checkatrade.com actively promotes sport and physical fitness at work, so it is a great association. I am looking forward to working with the club immensely.”

Crawley Town Commercial Manager Ewan Dunlop said: “This is a hugely significant partnership for the football club and we’re both delighted and extremely proud to be associated with the Checkatrade.com brand. We’re looking forward to working with Kevin and the team over the next five years and, of course, welcoming them and their guests to The Checkatrade.com Stadium.”

The club is donating some of Checkatrade.com’s sponsorship fee to local community projects as Crawley Borough Council owns the stadium and agreed to it being renamed.

Councillor Duncan Crow, Cabinet member for Leisure and Culture, said: “We’re delighted to be able to help the football club generate much-needed income by agreeing to the renaming of the stadium. The club’s offer to help fund the Broadfield Youth and Community Centre is much appreciated. The centre is the base for a wide variety of community groups and this money will help them to maintain and improve their services.”

“This agreement shows the good working relationship we have with Crawley Town FC and the desire we both have to support the local community.”

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