# Midnight: We craft meaningful stories that inspire action\. We make impact through connection\. We effect positive change\.

> We help businesses craft meaningful stories to connect, create impact and inspire action\. We go beyond what you’d expect of a PR agency\.

Generated by Yoast SEO v28.0, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [privacy policy](https://www.midnight.co.uk/privacy-policy/)
- [Home](https://www.midnight.co.uk/)
- [About](https://www.midnight.co.uk/meet-midnight/)
- [News \& Views](https://www.midnight.co.uk/newsandviews/)
- [Research Report](https://www.midnight.co.uk/research-report/)

## Posts
- [Digital PR for GEO: What changes for B2B brands](https://www.midnight.co.uk/newsandviews/digital-pr-for-geo-what-changes-for-b2b-brands/)
- [Recruitment is getting tougher for insurance firms: but is employer brand the underlying issue?](https://www.midnight.co.uk/midnight-research/recruitment-is-getting-tougher-for-insurance-firms-but-is-employer-brand-the-underlying-issue/)
- [Why your brand isn't showing up in AI answers and how digital PR fixes it](https://www.midnight.co.uk/newsandviews/why-your-brand-isnt-showing-up-in-ai-answers-and-how-digital-pr-fixes-it/)
- [Employer brand: Why tech companies are struggling to attract talent \(and what to do about it\)](https://www.midnight.co.uk/newsandviews/employer-brand-why-tech-companies-are-struggling-to-attract-talent-and-what-to-do-about-it/)
- [One in five candidates reject jobs over employer reputation](https://www.midnight.co.uk/newsandviews/one-in-five-candidates-reject-jobs-over-employer-reputation/)

## Portfolio
- [Eurest](https://www.midnight.co.uk/case-studies/eurest/)
- [Mayo Wynne Baxter](https://www.midnight.co.uk/case-studies/mayo-wynne-baxter/)
- [Thomas Eggar](https://www.midnight.co.uk/case-studies/thomas-eggar/)
- [Howden](https://www.midnight.co.uk/case-studies/howden/)
- [Arch Insurance](https://www.midnight.co.uk/case-studies/arch-insurance/)

## Categories
- [News and Views](https://www.midnight.co.uk/category/newsandviews/)
- [PR insights](https://www.midnight.co.uk/category/pr-insights/)
- [News Top](https://www.midnight.co.uk/category/news-top/)
- [Midnight news](https://www.midnight.co.uk/category/midnight-news/)
- [Midnight culture](https://www.midnight.co.uk/category/midnight-culture/)

## Tags
- [B2B PR](https://www.midnight.co.uk/tag/b2b-pr/)
- [Public Relations](https://www.midnight.co.uk/tag/public-relations/)
- [Digital PR](https://www.midnight.co.uk/tag/digital-pr/)
- [Insurance PR](https://www.midnight.co.uk/tag/insurance-pr/)
- [Property \& Construction PR](https://www.midnight.co.uk/tag/property-construction-pr/)

## Project Categories
- [Professional Services](https://www.midnight.co.uk/project-type/professional-services/)
- [Featured](https://www.midnight.co.uk/project-type/home/)
- [Property](https://www.midnight.co.uk/project-type/property/)

## Optional
- [Sitemap index](https://www.midnight.co.uk/sitemap_index.xml)