Global loyalty and benefits company Collinson, which offers a range of insurance and assistance products as part of its offer, has appointed Midnight Communications to plan and implement an integrated content dissemination and PR campaign
Primarily targeting insurers and corporates, Midnight’s campaign will generate a variety of content and place it in influential media outlets. The campaign will comprise video production, copywriting, social media and media relations, covering topics such as international Private Medical Insurance (iPMI), travel insurance, and travel risk management.
“Our aims are to attract new customers for Collinson and ensure it is getting the recognition it deserves as an authoritative voice in the insurance industry,” says Midnight’s joint managing director Alex Hankinson. “The firm is a big name in the professional services sector, so this represents an important business win for Midnight as we seek to expand in 2018.”
Alex continues: “Collinson is a returning client; and it is always a pleasure to welcome clients back. We’re looking forward to working with Martyn, Laura and the team this year and beyond!”
Collinson joins other Midnight clients in the professional services sector such as law firm Coffin Mew and Howden, a leading insurance broker.
Martyn Armitage, Senior Proposition Marketing Manager at Collinson, is positive: “Midnight made a compelling new business pitch and, following its appointment, is already generating tangible results for our company.
“We are excited to be working with the team at Midnight again and look forward to a prosperous relationship.”
In addition to insurance and assistance, Collinson’s solutions include Priority Pass, the world’s best known airport experiences programme, in addition to being the trusted partner behind many of the leading financial services, airline and hotel brand’s reward programmes and loyalty initiatives.