People, work and HR technology

Quick answer

We deliver impactful PR for people, work and HR technology businesses that strengthens reputation and supports responsible growth. Our campaigns combine PR strategy and communications, thought leadership and digital PR to turn complex products and services into clear, media-ready stories.

You can expect consistent coverage, stronger positioning, greater visibility and measurable impact across search, reputation and new business.

What is PR for people, work and HR technology?

PR in this sector is about making complex products, services and ideas easy to understand and trusted. It connects your expertise with the audiences that matter, from HR leaders and employees to CFOs, investors and partners.

At Midnight, we focus on clarity and relevance. We turn data, insight and expertise into stories that resonate with media and stakeholders, helping your brand stand out in a competitive and fast-moving market.

Who it’s for

We work with:

• HR technology and SaaS platforms
• Talent acquisition and recruitment tools
• Learning, development and workplace culture specialists
• Workplace services and facilities providers
• Employee benefits and engagement businesses
• Leadership and development consultancies

Results you can expect

• Coverage in HR, business and national media
• Stronger positioning across products and services
• Stronger visibility compared to competitors
• Greater visibility in search and AI platforms, including brand mentions beyond traditional coverage
• Thought leadership assets – research, whitepapers and content – that work across sales, marketing and investor conversations
• Reporting that links PR activity to growth and commercial outcomes

2. Define

We shape a clear PR strategy, aligning your messaging and story angles to your commercial priorities and audiences.

4. Reflect

We measure what matters using PR measurement and evaluation, refining campaigns to strengthen results over time.

Guarantee

Every client benefits from senior strategic involvement from day one, ensuring clarity, consistency and impact.

We support clients with thought leadership content, whitepapers, market research, awards programmes and social media, ensuring your PR activity is backed by the substance and reach it deserves.

How we support this sector

Our work spans the full people, work and HR technology landscape:

• Workplace and facilities management
• Employer brand and people communications
• HR tech and SaaS
• Cyber security and risk

Case studies

Eurest (Compass Group)

Eurest wanted to be recognised as the contract caterer that understood people as well as planet, creating workplace restaurants that genuinely support the health, wellbeing and sustainability goals of their clients’ workplaces.

We built a sustained PR programme around that vision: media relations and thought leadership, six strategic whitepapers, a LinkedIn campaign that achieved four times its engagement target, and a strategic awards programme that put Eurest’s innovation in front of the right audiences.

Result: Ten major awards won including Sustainability Business Leader of the Year, and a 97.5% client retention rate in. A partnership now in its fifth year and continuing.

Read the full Eurest case study here

Black Isle Group

We worked with Black Isle Group during a key period of growth, helping refine its messaging and raise the profile of its leadership team.

Result: Clearer positioning, increased confidence across the business and stronger visibility through thought leadership and media coverage.

Recent work and momentum

We work with organisations across the people, work and HR technology landscape, including Compass Group brands such as Eurest and 14forty, leadership consultancies like Black Isle Group and employee-focused organisations such as Health Shield Friendly Society.

Our campaigns are built on strong relationships across HR and workplace media, with regular coverage in titles such as People Management, Personnel Today, HR Review, HR Magazine and Employee Benefits.

We also support employment law teams within advisory firms, where legal insight plays a key role in shaping HR conversations. For clients including Mayo Wynne Baxter and Morr & Co, we’ve secured consistent coverage across HR and national media on topics such as workplace regulation, unfair dismissal and flexible working.

Our work with KYND shows how we operate at the intersection of people, technology and risk. Our campaign has generated sustained international coverage across insurance, fintech and technology media, positioning the business as a leading voice in cyber risk and underwriting innovation.

Recent coverage has appeared in PYMNTS, Insurance Journal, Fintech Global and Insurance Business.

Our clients go a step further than leading conversations in their own sector, shaping the wider debate about the future of work.

FAQs

How quickly will I see results?
Early coverage can land within weeks. Consistent visibility builds over three to six months.

Do you understand the HR media landscape?
Yes. We have strong relationships across HR and workplace media.

What does success look like?
Coverage that reaches the right people, positioning that sets you apart and campaigns that join up with your sales and marketing – all backed by reporting that shows the tangible difference PR is making.

Can you support employer brand activity?
Yes. We integrate PR with employer brand and people communications.