Our PR strategy training workshops help B2B organisations build a clear and practical approach to PR. Designed for in-house marketing and communications teams, each session is tailored to your objectives, your sector and the experience level of your team.
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B2B strategy training
for in-house teams
At Midnight, our PR strategy training workshops are practical, tailored and led at the most senior level. Each session draws on decades of experience building B2B PR strategies across complex sectors. Workshops are designed to align teams, challenge assumptions and create clear direction. You’ll leave with a structured framework, agreed messaging and a practical plan you can implement immediately.
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“The PR workshop really resonated with our team and enabled us to explore topics together that we’ve not discussed in a group this large before. Flo challenged our preconceptions and guided us toward shared conclusions as a team. Throughout the workshop, we completed practical tasks that pooled our existing knowledge and equipped us with the tools to plan our next steps with clearer goals…”
Nicola Drewe, Global Content Manager, FläktGroup
Quick answer
We deliver bespoke PR strategy workshops that help your team define what you want to be known for, who you need to reach and how PR supports your business objectives.
Each session is built around your organisation, combining strategic insight with practical exercises. You leave with a clear PR framework covering audiences, messaging, story development and measurement, ready to apply across your business.
Take our free quiz to discover what’s really driving or holding back your PR results. In just a few minutes, find out your PR Strategy Type and get actionable next steps.
What is PR strategy training?
PR strategy training equips your team with the knowledge and structure needed to plan, deliver and evaluate PR effectively.
It focuses on alignment and application. Rather than treating PR as reactive or campaign-led, it establishes a clear direction, consistent messaging and a repeatable approach to building visibility, credibility and authority over time.
Who it’s for
- In-house marketing and communications teams in B2B organisations
- Global or multi-market businesses needing alignment
- HR tech, SaaS, engineering and professional services companies
- Teams building a PR strategy from scratch
- Organisations with fragmented or inconsistent PR activity
- Senior stakeholders who need clarity on PR’s role and value
Results you can expect
- The starting point to develop a PR strategy aligned to business goals with defined audiences, positioning and messaging along with a structured press story programme.
- Alignment across teams and markets
- A practical framework for consistent PR delivery
- Measurement focused on impact, not just volume
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Discovery call
Research and analysis
Bespoke workshop design
Interactive workshop
Follow-up guidance
What to expect (our process)
What to expect (our process)
1. Discovery call
We start with a call to understand your business objectives, current PR activity, team structure and level of experience. This ensures the session is relevant and appropriately pitched.
2. Research and analysis
We review your current position and can include competitor share of voice analysis to benchmark visibility and identify gaps.
3. Bespoke workshop design
We create a tailored agenda and workshop deck based on your objectives. This is shared in advance for input and approval.
4. Interactive workshop
Sessions are practical and collaborative, designed to align teams and discuss different perspectives across functions and markets.
5. Follow-up guidance
We provide supporting materials and recommendations to help your team implement the strategy effectively.
What the workshop covers
Each workshop is tailored, but typically includes:
- What PR is and how it supports business growth
- The role of PR in an AI-influenced search and media landscape
- Defining what you want to be known for
- Identifying priority audiences and stakeholders
- Developing clear, consistent key messages
- Building a structured PR programme and story cadence
- Approaches to measurement, evaluation and reporting
Workshops are designed to challenge assumptions and create alignment. In many organisations, PR is fragmented or reactive. Our sessions help move teams towards a structured, proactive approach that builds authority and delivers measurable impact.
Example workshop
We recently delivered a PR strategy workshop for a global business with 14 marketing executives across multiple regions.
The organisation had no consistent global PR strategy. Activity varied significantly by market, with some teams relying on reactive press activity and others focused on paid placements.
Following a discovery call, we conducted a competitor share of voice analysis, which showed the business had significantly lower visibility than key competitors and lacked a clear, consistent narrative.
The workshop focused on:
- Aligning teams on the role of PR
- Defining global audiences and messaging
- Identifying gaps and inconsistencies in current activity
- Building a structured, repeatable PR approach
The outcome was a clear, shared PR framework aligned across global and local teams, with defined next steps and a more consistent direction for future activity.
Certified B Corp
Midnight is a certified B Corporation and multi award-winning B2B PR agency. Our training reflects our commitment to responsible business, long-term reputation building and measurable impact.
Ready to build a clear and consistent PR strategy? Get in touch.
Want to know more? Check out our PR strategy service page.
PR strategy training FAQs
How long is a PR strategy workshop?
Most workshops run between 90 minutes and half a day. We can also design full-day sessions or multi-part programmes depending on your requirements.
Is the training tailored to our business?
Yes. Every workshop is bespoke. We design the session based on your objectives, sector, team experience and current PR activity.
What do you need from us?
We need clarity on your objectives, access to key stakeholders and background on your current PR activity. For analysis, we will also ask for competitor names.
How interactive is the session?
Highly interactive. Workshops include group exercises and structured discussion to ensure alignment and practical outputs.
What will we leave with?
You will leave with a PR framework, including audiences, messaging, narratives and clear next steps.
Can this link to ongoing PR support?
Yes. Many clients combine training with retained PR support, follow-up advisory sessions or periodic strategy reviews.
Do you provide other training too?
Yes. We offer media training, key message training and social media training. We also offer diversity and inclusion training via our partners at Edge of Difference.
