Professional Advisory PR

Quick answer

We deliver PR for professional advisory firms that strengthens reputation and supports growth. Our campaigns combine PR strategy and communications, thought leadership and digital PR to turn complex expertise into clear, media-ready stories.

You can expect consistent coverage, stronger positioning, greater visibility compared to competitors and measurable impact across search, reputation and new business.

We help you maximise the impact your spokespeople’s expertise – extending your PR activity through by-lined articles, whitepapers, research reports, speaking opportunities and social media. While your competitors are still catching up, your leadership team and subject matter experts are setting the agenda.

What is Professional Advisory PR?

Professional advisory PR makes expertise visible and trusted. It connects your insight, experience and perspective with the audiences that matter, from clients and referrers to investors, potential acquirers and future hires.

At Midnight, we focus on clarity and credibility. We translate technical knowledge into stories that are timely, relevant and easy to understand, helping your firm be recognised for what it does best.

Who it’s for

Who we work with:

• Law firms and legal service providers
• Professional services firms and consultancies
• Accountancy, audit and tax advisory firms
• Corporate advisory and ESG consultancies
• Governance, compliance and risk specialists
• Senior leaders building profile and influence

Results you can expect

• Coverage in national, business and specialist media
• Stronger positioning across priority services and sectors
• Stronger visibility compared to competitors
• Greater visibility in search and AI platforms, including brand mentions beyond traditional coverage
• More brand mentions and improved search and AI visibility
• Thought leadership that supports business development and wins new work
• Reporting that links PR activity to growth and commercial outcomes

How we work (our process)

1. Discover
   We get to know your firm, your markets and your goals, uncovering the expertise and insight that will resonate.
2. Define
   We shape a clear PR strategy, aligning your messages and story angles to your commercial priorities and audiences.
3. Deliver
   We execute campaigns across press office and media relations, thought leadership and digital PR, ensuring consistent visibility.
   Our approach combines strategy, delivery and continuous improvement.
   We also position your spokespeople through senior leadership profiling, helping them become recognised voices.
4. Reflect
   We measure what matters using PR measurement and evaluation, refining campaigns to strengthen results over time.

Guarantee: Every advisory firm client benefits from senior strategic involvement from day one, ensuring clarity, compliance and lasting impact.

Supporting services include social media, PR training and investor and stakeholder communications.

How we support advisory firms

Our work spans the full professional advisory landscape:

• Law firms
  → PR for law firms
• Professional services firms
  → Professional services PR
• Responsible business and ESG
  → ESG and responsible business PR

Case studies

Mayo Wynne Baxter

We support Mayo Wynne Baxter with a fast-paced campaign focused on commentary and thought leadership across multiple legal specialisms.

Result: Regular national coverage across titles such as the BBC and The Guardian, strengthening the firm’s position as a recognised voice.

Read the full case study here.

Thomas Eggar (now part of Irwin Mitchell)

When we started working with Thomas Eggar, they had a handful of regional offices and limited media presence. Over 13 years, we built a focused, sector-led PR programme that highlighted their genuine points of difference and grew their media footprint to the point where they were punching well above their weight nationally.

Result: A firm that went from regional player to nationally recognised name – and an attractive acquisition target. Thomas Eggar was acquired by Irwin Mitchell, one of the UK’s largest and most respected legal groups

Read the full case study here.

Recent work and momentum

Our work across professional advisory continues to grow, supporting firms that want to be recognised for their expertise.

We’re currently working with Morr & Co to raise brand awareness among its target audiences. In the first six months, we secured coverage including:

• Commentary in the Financial Times
• Expertise featured in The Times
• National coverage in the Daily Mail
• Thought leadership in Minutehack

We’ve also supported firms such as Carpenter Box and Knill James, helping translate complex financial expertise into clear, credible stories.

FAQs

How quickly will we see results?
Early coverage can land within weeks. Consistent visibility builds over three to six months.

How do you work with time-poor partners?
We work around your partners’ schedules and communication preferences – preparing briefing notes, drafting content and managing media on their behalf, so their involvement is focused and minimal.

How do you handle compliance and approvals?
We work within your regulatory frameworks and approval processes.

What does success look like?
Stronger visibility, clearer positioning and measurable support for growth.