Business-to-Business PR

Midnight is a leading public relations agency, with a strong track record in helping businesses tap into the power of PR to help them reach their commercial goals.

Over the last 24 years we’ve helped major global corporations and innovative business starts-ups alike to succeed.

We offer a powerful mix of strategic PR consultancy, results-driven media relations campaigns and a comprehensive range of related content services.

We can be very autonomous though we thrive on working with marketing departments or the senior leadership teams to help them get the most from their PR investment. We work closely with our clients to ensure that, where possible, our creative ideas and the content we generate have a life beyond the PR campaign.

Very often our campaigns will fuel a whole series of marketing initiatives and can provide valuable sales collateral too.

As well as PR and media relations, we provide copywriting services to many of our business-to-business clients, delivering in-depth research reports, white papers, e-shots, social media content and website collateral.

Our in-house videographer provides an additional layer of value to our offer to business-to business clients. Many of our clients benefit from video content including ‘talking heads’ expert videos, client testimonials, brand films, case studies, and more.

Our services include:

SEE EXAMPLES OF OUR WORK HERE

Since working with Midnight we’ve seen record results. The impact of the editorial coverage has been very significant but the value of the content that Midnight generates goes beyond PR and also amplifies our marketing comms. Midnight is a true business partner, a real extension of the marketing team. I could not do my job without them!
Jane Margetts, Marketing Manager, UKINE, Crown Worldwide

I’m a great fan of everything Midnight do for us. They have taken the time to understand not just what we do, but where we want to get to and how we want to get there. They have researched the way our market works. They’re delivering a strong PR strategy for us, review it regularly and help with media training too. In terms of measurable activities and outcomes, I’m never convinced PR works this way and I do often wonder what happens if we save the money and go without it. It’s a bit like an insurance premium, rather not incur the cost, but want the safety net! Midnight send us monthly e-mails of our PR activity and a quarterly report with copies of everything that has appeared in the media. They also track commentary about us that is not sourced by either us or them. Quite simply, I’d have no hesitation in recommending Midnight Communications...
David Waters, Former MD & Owner, CHIS & Primecare

From the outset of our relationship Midnight has been enthusiastic about developing a relationship with us, and their productivity levels have always remained consistent and they have remained proactive with their PR activities and in their attention to our business objectives and marketing goals. They have also invited us to numerous events over the year and have made a particular effort to develop a personal relationship at every possible opportunity. Something that I value highly. The staff are very helpful, friendly and have always been a pleasure to deal with. I would highly recommend their services to other businesses who are looking for PR support.
BSW Building Services Ltd

It has been a pleasure working with Flo and her team over the past few years. They are proactive at hunting down the right media opportunities and are greatly committed towards getting the right opinions through to the press. I highly recommended Midnight and look forward to working with them again.
Keith Fowler, Black Isle Group

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