Consumer PR

Midnight Communications is an award-winning PR company providing specialist PR consultancy and implementation to a range of consumer brands and organisations.

In age in which consumer trust in institutions is at an all time low, the importance of communicating a brand’s values via earned (non-paid-for) media has never been greater. We work with brands and organisations to help them articulate their message, supporting them to build their reputation in the media and achieve their commercial goals.

We offer a full range of services from developing a strong initial communications strategy to its implementation – in the UK and beyond. All our campaign work is designed to create impact on paper, on air and online.

Since we were established in 1995, we have helped hundreds of diverse brands and organisations to grow their business. In the consumer space, we boast particular expertise in leisure and lifestyle, property and sport.

We’re proud to have won over 60 peer-judged awards for our work, most recently the CIPR award for Best Leisure & Travel Campaign on behalf of Red7, together with 14 awards for our work with the Youth Sport Trust and Sky Sports Living for Sport and many others.

Our services include:

  • Strategic public relations consultancy
  • Media relations – national, trade, consumer, regional
  • Media training
  • Copywriting 
  • Online press releases & picture stories
  • Content seeding: online and social
  • Strategic link building
  • Blogger and micro-influencer outreach
  • Video production and post-production 
  • Media monitoring

 

SEE EXAMPLES OF OUR WORK HERE

I have been seriously impressed with Midnight’s results for Leef in the UK and their management of Leef’s PR across Europe. The team offer a consistently proactive approach for Leef, coming up with new and unique ideas to promote our products in the UK. Their smart and innovative strategy has meant that the noise they have created has directly led to sales results which is what it’s all about! They have also been instrumental in setting up our PR agencies across Europe, both in recommending trusted partners to us, and then briefing them, liaising with them and ultimately managing our European PR activity so that my workload is dramatically reduced...
David Smurthwaite, Founding Partner, Leef

Midnight’s PR campaign for Arundel Castle & Gardens has been invaluable, and has hugely strengthened awareness of, and interest in, our historical and horticultural attraction and our special events. Their work has proven the true value of PR, by achieving regular national and specialist press and media coverage which I believe firmly has been a major driver of our year-on-year visitor number increases. The Castle Siege event this year saw nearly a 20% increase in visitors. I’m excited to see what else the creative minds within Midnight’s team will bring us.
Castle Manager, Arundel Castle

The Youth Sport Trust has worked successfully with Midnight Communications on its Sky Sports Living for Sport programme for a number of years. Through a well-structured regional media strategy Midnight has successfully increased the quantity of newspaper, radio and online coverage year on year. They are an approachable team that are always looking to maximise media opportunities that benefit the programme and raise its profile.
Youth Sport Trust

I thought the team were great and it really improved our take up rate and the campaign gave us great awareness/coverage across the country…
Jane Perkins, Marketing Manager, Ansvar Insurance

We found the Midnight team to be professional, creative and so much fun to work with. Midnight went above and beyond to provide us with campaigns that fit our needs. We found their whole creative process really helpful: from planning campaigns, to implementation and reporting. They made our PR campaigns run seamlessly and really helped launch Healthy Supplies into the media. Should we require help with our PR campaigns in the future, Midnight is our only choice. We would happily recommend them to anyone looking for a innovative, creative and professional PR company.
Tina Manahai, Managing Director and Owner, Healthy Supplies

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