Midnight has extensive experience managing national campaigns for clients based in all parts of the UK, from Brighton to London and Edinburgh… and everywhere in between! In fact, we’ve also helped international businesses reach new markets in the UK. (link to PRBI page?)
If you’re keen to raise awareness of products or services on a national scale, our team of experts will create, manage and implement a strategic PR campaign.
Our first point of business with a new client is to conduct a kick-off workshop and agree the target audience for the campaign. Our clients tell us they love having a team of experts that can reach both b2b and b2c audiences, avoiding the need for multiple agencies.
For example, a construction supplier client of ours targets keen DIYers, roofers, builders and contractors across the UK. Our food franchise client targets potential franchisees and sushi loving consumers around the country. A membership association client targets those working in the public sector or civil service and our alternative fuel manufacturer client targets key decision makers at the UK’s power stations and cement kilns.
It is therefore vital that we build up a detailed understanding of your target audience – whether that’s industry stakeholders, key business decision makers or a niche group of consumers. This will give us the foundation to build an impactful, multi-layered campaign that targets your audience through the various media they consume.
This media could include sector trade titles to target those working in certain industries, national newspapers, TV and radio stations, magazines, websites and blogs, as well as regional media the length and breadth of the UK.
Our work with Crown Records Management, a global business with a UK HQ in London, has, for example, included a campaign to target IT decision makers across the UK. We did this by designing a thought-leadership campaign focused on digital data issues and commissioned a research project to poll the views of IT decision makers across key industries on a range of major data-related issues. We secured more than 100 items of coverage across key business and sector titles and enhanced the client’s SEO performance to record levels.
We’ve also worked with several law firms over the years. Our campaign for Thomas Eggar solicitors achieved significant levels of national coverage through a highly effective tactic: news hijacking. We focussed on the firm’s sector expertise with proactive and reactive media comment to the breaking national and business news agenda and generated prime comment / letter coverage in national titles such as The Times, The Daily Mail and The Daily Telegraph. Two particular highlights were the front page of the Telegraph with a comment from a tax expert, and a live interview on Sky News on Budget day.
So, if you want to reach your audience on a national basis, our strategic and highly targeted PR campaigns can showcase your expertise, products and services – and build the reputation you deserve.
Our services include:
- Strategic public relations consultancy
- Media relations – national, trade, business, regional
- International PR campaign management and coordination via our PRBI network
- Digital PR
- Media training
- Copywriting: from whitepapers and research reports to e-shots and web copy
- Social media consultancy and management
- Strategic link building
- Video production and post-production
“Although we’re based in the South, our clients are country-wide and with Midnight’s contacts they find us opportunity for coverage in publications across the UK, as well as boosting our regional presence…”
Kirsty Hughes, Marketing Manager, Trethowans