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Thomas Eggar.

Midnight’s PR campaign on behalf of leading national law firm Thomas Eggar included highlights such as a mention on the front page of the Daily Telegraph and a day of interviews on Sky News regarding the Budget.

Our campaign to profile Thomas Eggar’s sector expertise included proactive and reactive media comment to the breaking business news agenda as well as visionary and informative think pieces, and more. The team at Midnight forwarded plans to ensure that we were not only reacting to the news agenda but we were pre-empting it, and helping to shape editorial features schedules and forging lasting relationships with the media.

In one year, Midnight’s campaign delivered:

  • 307 pieces of coverage
  • 161 items of coverage in national and other top tier media
  • A total audience reach of over 1.3 billion
  • 94 opinion-led articles placements
  • Over 40% increase in national and top tier coverage year-on-year
  • Trebled media coverage scores within six months
  • Video content placements in top target media

Successes included numerous national media placements including: Sky News, Yahoo!, Independent on Sunday, Evening Standard, The Times, The Guardian, Daily Mail as well as key business media such as ReutersCityAM and International Business Times on topics as diverse as the tax implications of the Budget, high profile divorce cases and inheritance tax.

Through our close and longstanding media contacts the client reaped the benefits of a two-way relationship with the national media. Telephone and broadcast interviews with lawyers were frequently requested in in advance of major announcements, such as The Budget, and following breaking news. Thomas Eggar’s senior tax adviser Andrew Watters featured on Sky News for the duration of the channel’s Budget news.

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