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Midnight was appointed in February 2016 to launch Dutch shoe retailer, Wolkyshop, in the UK.

Already a household name in Holland where it has 11 shops, Wolkyshop opened its first UK store in Brighton in April 2016 alongside its first UK ecommerce site, www.wolkyshop.co.uk.

Midnight organised a successful press launch to officially open the store in Brighton, and recruited Britain’s Got Talent’s Lorraine Bowen, as guest of honour to cut the ribbon.  Lorraine created a special song for the event which was attended by 20 local press including local TV station Latest TV.

The PR campaign has delivered excellent results launching the Wolkyshop brand in the UK with a blogger review programme and a series of national and regional competitions.

A social media campaign was also conducted, taking @WolkyshopUK from a standing start to over 1,100 followers in just five months. Facebook fans have been increased by 30% from 1,741 to over 2,275.


  • 80 items of coverage across five months (Feb-Jul 2016).
  • Total potential reach of over 7 million.
  • Broadcast coverage achieved on Juice 107.2 FM and Latest TV.
  • 13 blogger reviews conducted.
  • 48 competitions secured.
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