Midnight conducted an integrated campaign that included promoted and organic social media (LinkedIn), video and copywriting (web and marketing), on behalf of the UK arm of global insurer Arch Insurance.
- Maintained engaging posts on social media.
- Managed highly successful LinkedIn advertising campaigns. We were tasked with KPI of growing the LinkedIn account from zero to 5,000 followers in a few months – which we achieved.
- Drafted copy for a brand-new website and marketing activities such as eshots.
- Film production for two series of videos.
- PR support, including securing coverage in Raconteur and the insurance trade press.
“I like to work with honest people, and I have to say all the team at Midnight are all so honest and down to earth, which makes meetings, communication planning and 'brain-dumping' that much easier! Really nice team and great work-ethic, and no egos which is so refreshing! And importantly, some fantastic ideas and implementation that have helped enhance our branding and communications. Thank you, team...”
Elliott Wallis, Marketing Manager, Arch Insurance