Boundless

 

 

Overview

Boundless (formerly CSMA) is a membership club for civil service and public sector workers, with a 96-year heritage. It appointed Midnight to manage a public relations campaign to support the organisation as it entered a new phase.

Boundless1320x838 3

Campaign objectives

  • Increase brand awareness of Boundless following its recent re-brand form CSMA.

  • Make Boundless synonymous with the public sector – and the champions of wellbeing

  • Communicate Boundless’ organisational values

  • Maximise the impact of its T20 shirt sponsorship at Sussex Cricket

Our approach

  • A research-driven campaign polling public and private sector workers, focusing on happiness and wellbeing.

  • A mini campaign regarding Boundless’ summer concerts at Borde Hill Garden in Haywards Heath.

  • PR support for Boundless properties including Whitemead Forest Park and the Cotswold Motoring Museum.

  • PR support for Boundless’ shirt sponsorship of the Sussex Cricket T20 tournament.

Outcome

  • 497 items of coverage Mar-Dec (increase of 327% of all of 2017)
  • 58 items of print coverage

  • 410 online items

  • 28 broadcast pieces

  • 169m+ reach (632% increase on 2017)

  • National items in Sunday Mirror, Scottish Sun, Daily Star

  • 171 backlinks to the Boundless site (35%)

Boundless1320x838 2

This is absolutely sensational. Thank you so much for sharing. We appreciate how difficult it is to get the attention of the nationals, so hats off to you and your team…
Alex Drew, Editor, Branded Content, Boundless Magazine

Talk to us