BRITA Vivreau

Overview

BRITA Vivreau is a global leader in purified drinking water systems. Midnight was tasked with raising awareness of BRITA Vivreau’s brand and products within target business media.

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Campaign objectives

  • Raise awareness of Vivreau’s brand and products within hospitality, facilities management, build and education press.

  • Position Vivreau as the leading provider of environmentally-responsible water systems

  • Challenge the assumption that water chillers are the best solution.

Our approach

  • Craft creative media angles regarding BRITA Vivreau’s company news, exhibition attendance and products

  • Negotiate and secure media partnerships with top tier sector titles

  • Create written and video case studies from BRITA Vivreau clients in multiple sectors

  • Secure by-lined articles and feature contributions in relevant top tier titles

Results

  • 96 items of coverage 2017 (20% increase on 2016)
  • Reached 2.5m (26% increase)
  • 71%of coverage in top tier titles
  • Negotiated media partnerships in Architects Choice, Tomorrow’s FM, Wildfire Publishing, FMJ         
  • Created five case studies including three videos
  • Won ‘Best Use of Video for Business’ at the Sussex Digital Awards for the Swan at Streatley testimonial video.
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