Coffin Mew

Overview

Midnight was given a remit to grow the firm’s profile through a concerted programme of media relations, to help grow its appeal to M&A suitors and support the goal of increasing turnover to £20m by 2020.

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Campaign objectives

  • Raise awareness of and preference for Coffin Mew’s brand and products in the South, nationally and within selected vertical markets.

  • Communicate the firm’s sector specialisms key sector areas

  • Drive regional awareness within the firm’s office locations.

Our approach

  • Raise the profile of Coffin Mew nationally with regular comments on identified topics within the national news agenda.

  • Communicate the firm’s sector expertise with by-lined articles and feature contributions in targeted top tier titles.

  • Underpin national campaign with with key messaging, news and CSR activity to reach potential clients within the locale of each of the firm’s offices.

Results

  • Our campaign reached over 766m, delivering 377 items of coverage between June 2017 and June 2018
  • Exceeded targets by 50 per cent.
  • Almost two-thirds (62 per cent) of coverage was secured in top tier titles
  • 30 items of coverage per month on average
  • The increased profile supported a successful merger with Charles, Lucas & Marshall in March 2017, and in 2018 the firm announced a 30 per cent growth in turnover – well above target.
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