Howden

Overview

Howden, a leading insurance broker, commissioned Midnight to provide content services across a number of its priority business lines.

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Campaign objectives

Create compelling content to support marketing campaigns, including:

  • website
  • e-shots
  • advertorials 
  • white papers
  • customer magazines

Showcase expertise in business units including: Employee Benefits; Commercial and Corporate, Sport & Recreation; Private Client; Rural Business & Estates and Care.

Our approach

  • Utilise strong journalist values to develop topical, engaging content that recipients actively choose to read and engage with.

Results

In 2018, content spanned a wide range of themes, including:

  • The future of social care for older people in the UK: can a green paper solve all the problems?
  • The EU General Data Protection Regulation is coming: is UK business ready?
  • British SMEs worried about inflation and cybercrime in 2018 – not just Brexit
  • Ten reasons why private landlords are facing major change and challenges
  • How will a rise in the National Living Wage affect the care sector?
  • Can house building be the bedrock of the UK economy in 2018?
  • Why a rise in animal, tree and plant diseases is creating a new environment of risk for farms and rural businesses
  • Live video streaming, chatbots and social messaging are helping businesses find new audiences: but what are the risks?
  • Why cyber security for printers and the print industry has never been so important as GDPR arrives
  • Setting up your own chartered surveying practice – a guide to putting the right building blocks in place
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