Midnight was appointed in April 2017 with a brief to create a national buzz about Red7, reinforcing its status as the original and best hen and stag specialist travel agent.
- Raise awareness of Red7 amongst target audiences.
- Increase share of voice in the marketplace.
- Position Red7 as the original and best travel expert in the stag and hen sector.
- Drive customers to book their trips with Red7.
Conduct a survey into the UK’s favourite celebrity wedding and the changing nature of hen and stag dos.
Create a story to position Ian Lucas, Founder of Red7, as ‘Britain’s Best Boss’.
Launch the first ‘Best Best Man’ competition in Britain.
Launch the second ‘Britain’s Best Bridesmaid’ competition
- Total coverage: 297 pieces of coverage, reaching a potential audience of over 1.2bn since May 2017.
- 60 items of print coverage
- 197 online items
- 40 items of broadcast coverage
- 183 backlinksto Red7’s website (43% of total coverage secured)
- Winner of the CIPR 2018 GOLD award for best Leisure and Tourism campaign