Workplace services and facilities management (FM) companies face unique reputation challenges. Stakeholders notice when things go wrong, but rarely when everything runs smoothly. That’s where strategic PR comes into its own – by highlighting your value and expertise and by building goodwill to protect your reputation in moments of pressure.
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Workplace & FM PR
Getting Results
At Midnight, we have decades of experience supporting businesses that are shaping the world of work, providing strategic communications consultancy and digital PR know-how to set you apart in a competitive market.
”“The team at Midnight are a pleasure to deal with, at all levels of the agency. It’s clear to see how much they care, and they genuinely feel like part of my team.
Carol RheadMarketing & Insight Director, Compass B&I
We are a large complex business, and they have great relationships with stakeholders right across our business and I trust them to work with them independently, and loop me in when needed. They also are highly collaborative with our other agency partners, which adds another layer to the service.
Midnight are very accountable too, with a clear focus on KPIs and results, and regular and transparent reporting.”
Quick answer
We have deep expertise working with workplace services businesses – from workplace strategy consultants to contract caterers, and everything in between. We understand the sector, the media agenda and how to generate cut-through in a crowded market.
At Midnight we connect our PR activity to the outcomes that matter to your business -whether that’s a stronger employer brand, positioning your spokespeople as thought leaders or to drive investor or M&A value. We’re here to make it happen.
What is Workplace & Facilities Management PR?
Workplace PR is about building a strong reputation, establishing trust and authority by communicating effectively with your stakeholders.
Unlike mass media marketing, PR can reach niche audiences with complex and differentiated messaging in the places and platforms that your audiences find influential. These could include as trade and national media, LinkedIn or other business platforms, events and awards, as well as search engines and LLMs.
Who it’s for
We partner with organisations shaping the future of work and the places people use every day, including:
- Workplace strategy consultancies
- Placemaking experts
- Commercial fit-out and hybrid space specialists
- Co-working providers
- Workplace catering companies
- Facilities management firms
Results you can expect
- Meaningful coverage across trade, national and business media
- Sharper brand positioning with clear, consistent messaging
- More brand mentions and stronger search and LLM visibility
- Greater share of voice against competitors
- Reporting that links PR directly to business outcomes
Get in touch
Discover
Define
Deliver
Reflect
1. Discover
We start by understanding your organisation, audiences and goals. Through workshops and stakeholder mapping, we explore your positioning, challenges and opportunities within the workplace and FM landscape. This stage helps us uncover the stories, data and expertise that will capture attention and demonstrate value.
2. Define
Next, we create a strategy that connects your objectives with the audiences you want to reach – from occupiers and clients to industry peers. We refine your messages, prioritise key themes and map the media landscape to ensure your communications are focused, relevant and aligned with your wider business plan.
3. Deliver
We bring your strategy to life through campaigns that combine creativity and precision. From media relations and thought leadership to digital PR, social content and award entries, we deliver activity that strengthens reputation, builds authority and drives engagement.
4. Reflect
We track and evaluate results against agreed KPIs – coverage quality, sentiment, digital visibility and stakeholder feedback. Each review feeds into continuous improvement, ensuring your communications stay effective and forward-looking.
Discover more about our PR measurement and evaluation service.
Guarantee
Every workplace and facilities management client benefits from senior strategic involvement at every stage, ensuring campaigns remain grounded, purposeful and impactful.
Case studies
Crown Records Management
We drove awareness of its digital tools with a research-led PR and thought-leadership campaign that generated coverage in 100+ titles, record SEO performance, and sales collateral including whitepapers and webinars.
Click here for our case study.
Eurest (Compass Group UK & Ireland)
A PR and content campaign overturned perceptions of workplace dining, securing 338 brand mentions, 82 media hits, five award wins, and 27% LinkedIn growth, helping Eurest beat its sales target months ahead of schedule and saw Midnight scoop a CIPR Gold award.
Click here for our case study.
Black Isle Group
A thought-leadership campaign by-lined articles in top-tier media such as The Times and CityAM, positioning the brand as experts in leadership development on themes from Gen Z to the Future of Work.
Click here for our case study.
”“Since working with Midnight we’ve seen record results and I always look forward to sharing the end of month reports with our global offices. The team at Midnight are experts in tapping in to the wisdom we have within our organisation and think creatively about how to get our expertise and key messages out to our audiences."
Crown Worldwide
FAQs
What sectors do you specialise in?
We’re specialists in workplace services and FM – from contract catering to facilities management and records management to employee benefits and placemaking. Alongside this, we support professional services businesses, such as employment law firms, delivering B2B PR campaigns that raise authority, build trust and drive growth.
Do you guarantee media coverage?
We don’t buy coverage – we earn it. While no PR agency can guarantee headlines, our 30-year track record shows consistent delivery in top-tier business, trade and national titles.
What does Digital PR mean?
Digital PR is about getting your brand seen in the right places online. We create stories that land in trusted outlets – from top national media to specialist trade titles – earning high-quality mentions and backlinks that boost your reputation (and SEO). It’s not about chasing numbers or buying in dodgy links. It’s about authority, relevance and making sure your brand shows up where it matters most.
Do you guarantee links?
No – and you should be wary of any marketing agency that claims to. We never buy or promise low value links from irrelevant sites. Instead, we earn meaningful coverage by creating relevant, authoritative stories that top-tier media want to publish. That means when we do secure backlinks, they carry real weight: high authority, relevant, trusted and built to last. We’re about lasting reputation and impact.
What’s more important: backlinks or brand mentions?
Both matter, but in 2025 brand mentions are proving even more powerful than links (Source: AHRefs). Research shows that mentions correlate three times more strongly with AI search visibility than backlinks. That means it’s not just about who links to you, it’s about who’s talking about you, and where.
At Midnight, we focus on securing coverage in trusted, relevant outlets where both people and algorithms look for answers. Backlinks still have value, but mentions in the right places build reputation, visibility and trust – these are the real drivers of long-term brand authority, trust and digital footprint.
How much time do we need to commit?
We’ll do the heavy lifting. Typically, we’ll need a monthly check-in with your marketing or leadership team, plus access to spokespeople for media interviews and thought-leadership input.
Can you help us create content as well as media relations?
Yes. We conceive, draft and place whitepapers, blogs, articles and case studies – then amplify them through PR, social media and other relevant channels.
What size of businesses do you work with?
We support established SMEs through to global enterprises. What matters most is ambition to grow visibility and authority in your sector and a collaborative approach.
How quickly can we get started?
Depending on the complexity of the campaign, onboarding usually takes a month and may involve audits as well as a kick off workshop and spokespeople interviews. We prefer to start at the beginning of the month. From there, you’ll see activity land quickly, with strategic campaigns building momentum over the months ahead.
Certified B Corp
As a certified B Corp PR agency, we’re committed to using communications as a force for good.
Five of the Midnight team celebrating its B Corp certification.
If you’re looking for support to build your reputation the right way, get in touch
Workplace & FM PR services
PR
At the heart of every campaign we run is great PR – the kind that delivers impact, trust and long-term value. We know how to find and tell the stories that showcase your people, projects and purpose in the right way, and we know what journalists are looking for because many of our team have newsroom backgrounds. Whether your goal is to build your employer brand, demonstrate innovation or strengthen stakeholder trust, we’ll help you cut through in a competitive market.
Click here for more about our PR strategy service.
Copywriting
From press releases and blogs to feature articles and whitepapers, our copywriting services ensure every message is clear, on-brand and aligned with your communications objectives. We research, interview and translate complex expertise into engaging, authentic content that captures your brand personality. We also write award entries that get noticed, helping your achievements earn recognition across the industry.
Click here for more about our copywriting and content marketing service.
Thought leadership
We specialise in helping workplace and FM brands lead the conversation. That might mean positioning your leadership team as expert voices on hybrid working, ESG or facilities innovation, or developing research and insight-led campaigns that demonstrate authority. Our team turns your experience, data and opinions into stories that resonate with your audience and drive brand credibility.
Click here for more about our thought leadership service.
Social media
Social media and PR work best when they work together. Our integrated campaigns use social to amplify PR activity and boost engagement. Whether we’re managing your channels or providing content and creative direction, we’ll ensure your posts spark interest, reinforce your messages and drive visibility. Our work for workplace clients like Eurest has shown how powerful this joined-up approach can be.
Click here for more about our social media service.
Press office
We handle your press office so you can focus on running your business. Our experienced team manages media enquiries, responds to opportunities and proactively builds relationships with journalists across workplace, facilities and business media. We’ll work closely with your in-house experts to ensure accurate, timely and credible representation that enhances your reputation.
Click here for more about our press office and media relations service.
Investor & stakeholder communications
For brands preparing for growth, sale or investment, our investor communications campaigns can help tell your story to the audiences that matter most. We create PR strategies that highlight your strengths, values and impact, ensuring you’re seen as a responsible, investable and forward-looking organisation.
Click here for more about our investor and stakeholder communications service.
Measurement and evaluation
We make PR measurement simple and transparent. From the start, we agree KPIs aligned with your business goals – whether that’s share of voice, digital visibility or brand sentiment – and report progress in plain English. Our dashboards give you confidence in what’s working and where we can keep improving.
Click here for more about our PR measurement and evaluation service.
Media training
Every workplace and FM business has people who can tell its story – they just need the confidence to do it. Our bespoke media training sessions prepare your spokespeople for interviews, press briefings and broadcast appearances, helping them deliver key messages clearly and calmly. Practical, engaging and tailored to your team.
Click here for more about our media training service.
Further reading
How to choose the right B2B PR agency for your business.
Click here.
Why it’s so important to avoid greenwashing in ESG messaging.
Read on.
Seven ways digital PR drives financial performance.
Read more here.
