Our Purpose
Midnight exists to make responsible business more visible and more valued, building the reputations of organisations that are genuinely trying to do better and using our own platform as a B Corp to raise the standard for ethical practice in the PR industry.
We help you answer THE question
“Is our PR investment working?” It’s a simple question, yet surprisingly hard to answer when you’re forced to wade through pages of metrics that look good but don’t tell the full story. We tailor our reporting so you can see exactly how your campaigns support your KPIs and objectives. So, when your stakeholders ask the question, you can confidently answer “YES”.
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Ethos
Positive. Meaningful. Impact.
We effect positive change
We craft meaningful stories that inspire action
We make impact through connection
We’re Midnight. And we could be the B2B partner you’re looking for
Yes, we know… we’re pretty fresh-faced for an agency founded back in the nineties. But that’s kind of our thing. Our experience doing the fundamentals brilliantly while keeping our thinking fresh has grown businesses, built reputations and helped our clients’ brands make a meaningful dent in the world. And being adaptable to an ever-changing business and media landscape allows us to be the strategic partner our clients were always looking for.
How we’re different
We’re on your side
We understand the pressures you’re under – regulatory scrutiny, complex audiences, stakeholders who need convincing. We bring curiosity to every brief, asking the questions that get to the heart of your challenge, so we understand your world as well as you do. Think of us as an extension of your team – the kind of people you actually want to work with.
We do the right thing
Integrity is how we work. We give you an honest picture – what’s working, what could work harder and where the real opportunity lies. You’ll always get a straight answer, because that’s what a genuine partner delivers.
We take ownership
When you brief us, we get on with it. We spot the opportunity, flag the risk and move at pace. In fast-moving sectors like insurance, professional advisory and the world of work, that proactivity matters – it’s the difference between leading the story and reacting to it.
We're human
We adapt when circumstances change and go the extra mile when you need it. We bring genuine empathy to understanding your business, your audiences and the stories that will resonate – and we make the whole experience enjoyable too.
We never stop raising the bar
We keep learning – about your sectors, the media landscape and what great PR looks like. That commitment to growth means our clients always benefit from thinking that’s fresh, not formulaic, and from an agency that’s constantly evolving alongside the issues that matter most to your business.
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Our Joint MDs
The leadership driving Midnight forward
Flo joined Midnight in 2013 and bought the agency through a Management Buy-Out (MBO) in 2018 alongside business partner Alex Hankinson.
Flo's leadership extends to several of the agency’s award-winning regional and national B2B campaigns in the professional services, built environment, workplace and community sectors.
A regular on the speaker circuit, Flo delivers talks at conferences such as BrightonSEO on topics relating to digital PR and inclusive communication. She also delivers PR strategy training workshops for inhouse teams.
Her previous career was in travel and tourism, where she was the former Executive Director the Tourism Society and the Director of the Association of Cruise Experts (now CLIA UK). Flo was named as one of the top 100 most influential women in the Hospitality, Leisure, Travel & Tourism Industries by Women 1st.
When she’s not at work, Flo can be found enjoying seaside life in Sussex, basking in the sunshine in a beer garden or planning her next overseas adventure.
Alex has led B2B PR strategy at Midnight since 2010 and bought the agency alongside business partner Flo in Jan 2018.
With more than 20 years’ experience as a PR consultant, Alex specialises in PR strategy for complex B2B brands. She leads the agency’s people, client excellence, finance and ESG functions, bringing a strong sustainability lens to both Midnight’s operations and its client work.
Alex has led several multi-award-winning campaigns, including best Corporate and Business Campaign for Eurest, best B2B campaign for Crown Worldwide, Best use of Social Media, Best Community Engagement Campaign, Best Social Strategy and Best PR Event or Stunt for Sky Sports Living for Sport (that campaign scooped 14 awards in total!).
In her spare time, Alex can be found sea swimming, or on Hove beach or the Downs with her family and her bonkers cockapoo Lola.
Midnight: creating positive, meaningful impact
When we say we’re a responsible business, we make sure we’re held to account.
This is why we do what we do.
From B Corp certification and Living Wage accreditation to our independently certified environmental action plan, 1% for the Planet membership, human rights commitment and support for Sussex Wildlife Trust, every part of how we operate is designed to do better.
We’re proud to have become a Certified B Corp™ in September 2024, joining a global community of leaders that have pledged to use business as a force for good.
Certified B Corporations™ have been verified as meeting B Lab’s high standards of social and environmental performance, transparency and accountability to balance profit and purpose.
To gain certification, Midnight underwent a rigorous assessment which examined how our operations impact our people, our clients, the community and our planet.
As a B Corp, we’ve made a commitment to stakeholder governance and continuous improvement, and are counted among businesses that are leading a global movement for an inclusive, equitable and regenerative economy.
Our human rights commitment
At Midnight, we’re committed to doing business in a way that respects people and protects their rights.
Our approach is guided by three internationally recognised standards: the UN Guiding Principles on Business and Human Rights, the International Bill of Human Rights, and the ILO Core Labour Principles.
These frameworks shape how we consider the impact of our work, choose our partners and suppliers, and make decisions as a team. We expect fairness, dignity and decent work to be upheld throughout our value chain, and we take responsible action wherever risks are identified.
As a values-led agency, we aim to create communications that make a positive difference – and to do so in a way that reflects our respect for people and the world they live in.
Midnight supports the UN Women’s Empowerment Principles and is committed to gender equality, women’s leadership, safety, fairness and equal opportunities in our workplace, supply chain and the work we produce.
Midnight is certified with Green Business which means we have a stated commitment to improving the management of all our significant environmental impacts along with a policy and action plan in place to deliver that commitment.
Midnight is a proud business member and supporter of the Sussex Wildlife Trust. We’re looking forward to learning more as a team and helping the Trust in its mission to champion wildlife and natural places in Sussex.
Midnight is a member of 1% for the Planet.
By joining, we’re committing 1% of our annual revenue to environmental causes, supporting organisations doing vital work to protect and restore the planet.
This reflects how we want to run our business. Purpose-forward, people-first, and focused on creating impact that goes beyond words.
If you’re a business thinking about how to make your impact more tangible, we’d genuinely encourage you to look at joining too.
Midnight is proud to be an accredited Living Wage Employer.
We voluntarily pay all our directly employed staff a real Living Wage that reflects the true cost of living, going beyond the government minimum.
This commitment demonstrates our ongoing focus on fair pay, staff wellbeing and responsible business practice.
