How to produce corporate website copy which makes the reader feel it was written just for them

It is the holy grail of copywriting for all service providers: to produce articles, advice and product descriptions which resonate...

Why fake news means ‘trust’ could be the currency of the future for media and brand coverage

Fake news. It’s one of the biggest topics in modern communications as brands, media organisations and consumers come to terms with...

Guest blog: How can earned editorial content support your SEO efforts?

Guest blog from Dave Gregory, Content Marketing Manager at SiteVisibility. In this blog, Dave tackles the question of how earned editorial...

Why staying ahead of the language curve might mean fewer full stops (but not the death of grammar just yet)

Communication is changing all the time, from one generation to the next, and especially when it comes to how we infer the meaning of...

Three’s the magic number at Midnight

Leading PR agency Midnight Communications has been shortlisted for three peer-judged awards at the forthcoming CIPR PRide Awards 2019....

Podcast: How to get your PR and social marketing working together

Take a listen to our guest podcast with Kerry Watkins from Social Brighton who interviewed our Joint MD, Flo Powell. ...

Eight ways that marketing teams can help amplify the PR message and aid lead generation

Finding the right PR partner to extend a business’ reach, build its reputation and increase its profile is a vital step for a...

11 steps to the perfect PR brief

Whether you have just found your perfect PR partner or are starting the search to find them, a good PR brief is key to making the relationship...

Top tips for giving media interviews

Giving a media interview, whether in person, on the phone or on camera can be a powerful way to boost your company’s reach and...

How to use hashtags to #engage and #amplifyyourmessage

Everybody knows how to use a hashtag on social media, right? Well, you’d be surprised how many people in business get it wrong...

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