Since working with Midnight we’ve seen record results. The impact of the editorial coverage has been very significant but the value of the content that Midnight generates goes beyond PR and also amplifies our marketing comms.
Midnight is a true business partner, a real extension of the marketing team. I could not do my job without them!
Jane Margetts, Marketing Manager, UKINE, Crown Worldwide
I have been seriously impressed with Midnight’s results for Leef in the UK and their management of Leef’s PR across Europe. The team offer a consistently proactive approach for Leef, coming up with new and unique ideas to promote our products in the UK. Their smart and innovative strategy has meant that the noise they have created has directly led to sales results which is what it’s all about!
They have also been instrumental in setting up our PR agencies across Europe, both in recommending trusted partners to us, and then briefing them, liaising with them and ultimately managing our European PR activity so that my workload is dramatically reduced...
David Smurthwaite, Founding Partner, Leef
I’m a great fan of everything Midnight do for us. They have taken the time to understand not just what we do, but where we want to get to and how we want to get there. They have researched the way our market works.
They’re delivering a strong PR strategy for us, review it regularly and help with media training too. In terms of measurable activities and outcomes, I’m never convinced PR works this way and I do often wonder what happens if we save the money and go without it. It’s a bit like an insurance premium, rather not incur the cost, but want the safety net!
Midnight send us monthly e-mails of our PR activity and a quarterly report with copies of everything that has appeared in the media. They also track commentary about us that is not sourced by either us or them.
Quite simply, I’d have no hesitation in recommending Midnight Communications...
David Waters, Former MD & Owner, CHIS & Primecare
Midnight’s PR campaign for Arundel Castle & Gardens has been invaluable, and has hugely strengthened awareness of, and interest in, our historical and horticultural attraction and our special events.
Their work has proven the true value of PR, by achieving regular national and specialist press and media coverage which I believe firmly has been a major driver of our year-on-year visitor number increases. The Castle Siege event this year saw nearly a 20% increase in visitors.
I’m excited to see what else the creative minds within Midnight’s team will bring us.
Castle Manager, Arundel Castle
The Youth Sport Trust has worked successfully with Midnight Communications on its Sky Sports Living for Sport programme for a number of years. Through a well-structured regional media strategy Midnight has successfully increased the quantity of newspaper, radio and online coverage year on year. They are an approachable team that are always looking to maximise media opportunities that benefit the programme and raise its profile.
Youth Sport Trust
I thought the team were great and it really improved our take up rate and the campaign gave us great awareness/coverage across the country…
Jane Perkins, Marketing Manager, Ansvar Insurance
We found the Midnight team to be professional, creative and so much fun to work with. Midnight went above and beyond to provide us with campaigns that fit our needs.
We found their whole creative process really helpful: from planning campaigns, to implementation and reporting. They made our PR campaigns run seamlessly and really helped launch Healthy Supplies into the media.
Should we require help with our PR campaigns in the future, Midnight is our only choice. We would happily recommend them to anyone looking for a innovative, creative and professional PR company.
Tina Manahai, Managing Director and Owner, Healthy Supplies
We approached Midnight during a critical period in our development. We needed to take a new message to our clients, as well as attract new ones to our much more sophisticated proposition.
Midnight supported us through exploring how we could communicate our proposition to our clients and supported all of our fee earners and support team in raising their own profile and that of the company through some very well placed thought leadership pieces. We the team incredibly supportive – providing both strong advisory and support in creating copy and campaigns.
We noticed a significant difference in both how our clients perceived us and the increased confidence with which our fee earners talked about our proposition.
Tom Blower, Managing Director, Black Isle Group
