B2B CommunicationNews and ViewsNews TopPR insights PR in 2026…everybody’s talking about us By Flo Powell, Joint Managing Director PR is having a renaissance - not as a support act to…Flo Powell12/01/2026
News and ViewsNews TopPR insights The B2B PR trends that shaped 2025 2025 has been a rollercoaster for PR, media and digital comms. From AI rewriting search to fake experts…Henrietta Beldham01/12/2025
News and ViewsNews TopPR insightsSustainabilityUncategorized Why it’s so important to avoid greenwashing in ESG messaging Being honest, accurate and transparent in messages about your business’ ESG credentials has always been a moral obligation.…Chris Hatherall18/11/2025
News and ViewsNews TopPR insights Measuring the impact of Digital PR By Flo Powell, Joint Managing Director, Midnight How do you solve a problem like digital PR measurement? Last…Flo Powell27/10/2025
Midnight newsNews and ViewsNews TopStakeholder spotlight Midnight expands partner network with three new collaborations L-R: Alex Hankinson and Flo Powell (Midnight), Bonamy Waddell (Bon Insight)Flo Powell20/10/2025
B2B CommunicationNews and ViewsNews TopPR insights How to choose the right B2B PR agency for your business Finding a B2B PR agency that fits your business and your team isn’t easy – but it’s well…Alex Hankinson17/10/2025
News and ViewsNews TopPR insights Why Digital PR, not backlinks, will future proof your SEO in the AI era For two decades, SEO was all about backlinks. The more you had, the higher you climbed. But new…Flo Powell29/09/2025
Midnight newsNews and ViewsNews TopStakeholder spotlight Midnight teams up with inclusion consultancy Edge of Difference B Corp PR agency Midnight has joined forces with diversity, equity and inclusion (DEI) consultancy Edge of Difference…Flo Powell23/09/2025
News and ViewsNews TopSustainability How Midnight helped FareShare Sussex & Surrey amplify its impact At Midnight, we’ve always believed in using our PR powers for good. So when we partnered with FareShare…Flo Powell07/08/2025
News and ViewsNews TopPR insights Four LinkedIn mistakes to avoid in 2025 By Henrietta Beldham, Social Media Manager If your LinkedIn company page has been on autopilot lately, you’re not…Henrietta Beldham07/08/2025