News and ViewsNews TopPR insights Professional services firms: why newsjacking works in 2026 (and why it isn’t for everyone) Newsjacking, also known as rapid response PR, means giving journalists an expert reaction to a story that's already…Flo Powell01/10/2026
News and ViewsNews TopPR insights Is your CEO’s LinkedIn profile now a brand asset? Since the dawn of time (or LinkedIn), we’ve treated the CEO’s LinkedIn profile as something separate from the…Henrietta Beldham-Owen07/09/2026
News and ViewsNews TopPR insightsSustainability What new EU green claims rules and B Corp standards mean for business Businesses have never had more to say about sustainability, or more reason to choose their words carefully. From…Alex Hankinson03/09/2026
Midnight researchNews and ViewsNews TopPR insights Proof that senior leadership reputation matters in employer branding A business leader’s personal behaviour, reputation and profile have always been important, but what if these aspects could…Flo Powell21/08/2026
Midnight newsNews and ViewsNews TopSustainability Midnight launches free guide to inclusive communications Midnight has launched a free practical guide to help businesses make their communication more inclusive, accessible and responsible.…Alex Hankinson03/08/2026
Midnight researchNews and ViewsNews TopPR insights Poor employer brand reputation is costing accountancy firms – in a big way A complex recruitment market is leading accountancy firms to offer bumper salaries in a desperate bid to reel…Flo Powell24/07/2026
Midnight newsNews and ViewsNews TopSustainability B Local Brighton launches drive to unite Sussex’s growing B Corp community Photo: L-R: Greta Leipute, Demi Heath, Alex Hankinson, Ariela Schnitman B Local Brighton appoints two new co-chairs and…Alex Hankinson23/07/2026
News and ViewsNews TopPR insights Digital PR for GEO: What changes for B2B brands A guide for B2B brands navigating AI search Follow-on to: How to get your brand mentioned in AI…Rik Turner29/06/2026
Midnight researchNews and ViewsNews TopPR insights Recruitment is getting tougher for insurance firms: but is employer brand the underlying issue? A challenging recruitment environment is making headlines in insurance, but what if the underlying problem was not an…Flo Powell17/06/2026
Midnight researchNews and ViewsNews TopPR insights Employer brand: Why tech companies are struggling to attract talent (and what to do about it) It’s a conundrum: tech firms are hiring, salaries are rising, but attracting the right talent seems to be…Flo Powell01/06/2026