Newsjacking, also known as rapid response PR, means giving journalists an expert reaction to a story that's already…
Flo Powell01/10/2026
A complex recruitment market is leading accountancy firms to offer bumper salaries in a desperate bid to reel…
Flo Powell24/07/2026
A challenging recruitment environment is making headlines in insurance, but what if the underlying problem was not an…
Flo Powell17/06/2026
It’s a conundrum: tech firms are hiring, salaries are rising, but attracting the right talent seems to be…
Flo Powell01/06/2026
Poor employer reputation is actively costing businesses talent, with nearly one in five candidates refusing to apply for…
Flo Powell12/05/2026
Most businesses say their people are their biggest asset, but not all have an employer brand that clearly…
Flo Powell12/05/2026
By Flo Powell, Joint Managing Director PR is having a renaissance - not as a support act to…
Flo Powell12/01/2026
By Flo Powell, Joint Managing Director, Midnight How do you solve a problem like digital PR measurement? Last…
Flo Powell27/10/2025
For two decades, SEO was all about backlinks. The more you had, the higher you climbed. But new…
Flo Powell29/09/2025
