Midnight Communications, an award-winning B2B PR agency, is proud to announce that it has successfully attained the coveted PRCA Communications Management Standard (CMS) accreditation, making it one of only 48 agencies nationwide with this recognition and one of only two across Sussex.
The PRCA CMS is widely recognised as a hallmark of PR and communications excellence. It attests to the agency’s commitment to maintaining high standards in client satisfaction, financial management and business planning.
Celebrating this significant achievement, Joint Managing Director Flo Powell commented: “We are delighted to achieve our first PRCA CMS award. This accomplishment underscores our unwavering dedication to delivering top-tier services to our clients, while ensuring growth and development for our team.”
Carol Magill, CMS Assessor at the PRCA, commented: “Midnight Communications deserve congratulations for earning their inaugural CMS Award, prestigious recognition that signifies their commitment to best practices across eight critical areas, encompassing financial management, business planning, and client and campaign management.
“In their recent audit, Midnight demonstrated team support and transparency, exemplified by comprehensive onboarding processes, continuous training initiatives, and shared file repositories spanning all areas of their operations.
“Regarding client management, Midnight Communications has implemented effective processes that foster a mutual understanding of agreed-upon costs between the agency and their clients. This commitment to clarity is further strengthened by their focus on client satisfaction, well-defined contracts, and a structured reporting schedule.
“Additionally, their approach to business planning is evident through the development of a comprehensive business plan that is readily accessible to and shared among their entire team, highlighting their dedication to strategic alignment within the organization.”
The PRCA CMS accreditation benefits a PR agency in numerous ways. It not only stands as a testament to the agency’s robust structure and competent senior management but also highlights their dedication to staff growth, underscored by their commitment to best recruitment practices. Clients can trust in an agency backed by the CMS, assured of their unwavering dedication to excellence and precise attention to clients’ needs.
For more information about Midnight or to discuss your PR requirements, contact us here.