News and ViewsNews TopPR insights The B2B PR trends that shaped 2025 2025 has been a rollercoaster for PR, media and digital comms. From AI rewriting search to fake experts…Henrietta Beldham01/12/2025
News and ViewsNews TopPR insightsSustainabilityUncategorized Why it’s so important to avoid greenwashing in ESG messaging Being honest, accurate and transparent in messages about your business’ ESG credentials has always been a moral obligation.…Chris Hatherall18/11/2025
B2B CommunicationNews and ViewsNews TopPR insights How to choose the right B2B PR agency for your business Finding a B2B PR agency that fits your business and your team isn’t easy – but it’s well…Alex Hankinson17/10/2025
News and ViewsNews TopPR insights Four LinkedIn mistakes to avoid in 2025 By Henrietta Beldham, Social Media Manager If your LinkedIn company page has been on autopilot lately, you’re not…Henrietta Beldham07/08/2025
B2B CommunicationNews and ViewsNews TopPR insights How digital PR powers your employer brand Your employer brand is a powerful asset – and digital PR is one of the most effective ways…Flo Powell09/07/2025
Midnight newsNews and ViewsNews Top Midnight expands client portfolio with KYND Award-winning B2B PR agency Midnight has been appointed by cyber risk management provider KYND to support its ambitious…Alex Hankinson05/06/2025
News and ViewsNews TopPR insights How to avoid becoming the next PR horror story Discover how to avoid PR disasters with inclusive communication. This blog explores real-world fails, best practices, and how…Flo Powell15/05/2025
News and ViewsNews TopPR insights Why law firms need a legal PR agency in a digital-first world PR and marketing are undergoing a 180° shift. For years, there’s been a hyper-focus on metrics like impressions,…Flo Powell22/04/2025
News and ViewsNews TopPR insights Why creating fake experts for your company is a (really) bad idea A troubling trend from Brighton SEO At a recent Brighton SEO conference, one talk stood out - for…Flo Powell14/04/2025
Midnight newsNews and ViewsNews Top Midnight lands major insurance PR win B2B PR agency Midnight has expanded its client portfolio with a new addition in the insurance space: workplace…Alex Hankinson10/03/2025