Midnight has added yet another gong to its heaving awards cabinet with a GOLD award for best Public Sector Campaign at the recent CIPR PRide awards.
We were recognised for our team’s outstanding work on behalf of our client, public sector and civil service membership club, Boundless.
We developed a creative integrated campaign to boost awareness of Boundless and its role as a champion for the public sector and civil service through ownership of Public Service Day, supported through PR, film, research, advertorial, social media and public affairs.
Joint Managing Director Flo Powell commented: “Life has been incredibly tough for those working in public service over the last couple of years with Brexit and then the Covid pandemic creating a perfect storm. Our campaign aimed to turn that on its head and celebrate public service in all its glory, charting an increase in appreciation and restoring pride.
“I’m hugely proud that our team took home the gold award for best Public Sector Campaign – it was a tough category. Our focus is always coming up with fresh ideas and nothing motivates us more than achieving great results on behalf of our clients.”
The CIPR PRide Awards recognise the outstanding talents and achievements of public relations practitioners across the UK’s regions and nations. They are the most prestigious and rigorous awards of their kind.